Our discussions of Tony Sampson’s Virality this week will almost certainly send you Googling some names and terms. Among Sampson’s most important influences are Gilles Deleuze and Félix Guattari. We’ll regard them as rabbit holes you can head down if you’re interested in further reading — and we’ll bring them up again, at least briefly, when we talk about the enduring influence of the Oedipus story — but for now if you want to sample the flavor of their thinking, or figure out why they may appeal to Sampson as he attempts a non-Darwinian contagion theory, you could do worse than starting with this little video explainer. Another helpful resource: the Deleuze dictionary.