Keywords: Rhizome

Our discussions of Tony Sampson’s Virality this week will almost certainly send you Googling some names and terms. Among Sampson’s most important influences are Gilles Deleuze and FĂ©lix Guattari. We’ll regard them as rabbit holes you can head down if you’re interested in further reading — and we’ll bring them up again, at least briefly, when we talk about the enduring influence of the Oedipus story — but for now if you want to sample the flavor of their thinking, or figure out why they may appeal to Sampson as he attempts a non-Darwinian contagion theory, you could do worse than starting with this little video explainer. Another helpful resource: the Deleuze dictionary.

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